diff --git a/README.md b/README.md
index bc5bb48..e91a064 100644
--- a/README.md
+++ b/README.md
@@ -1,21 +1,8 @@
-Merges multiple ics files into one stream
+todo
 
-Try `cargo run -- ics-debug --tz America/New_York sample-data/nascar.ics sample-data/formula-1.ics`
-
-Expected output is the next month or so of NASCAR and Formula 1 racing:
-
-```
-2025-08-03 00:00:00 EDT - NASCAR Cup - Iowa Corn 350
-2025-08-03 00:00:00 EDT - F1 - Lenovo Hungarian Grand Prix
-2025-08-10 00:00:00 EDT - NASCAR Cup - Go Bowling At The Glen (Watkins Glen)
-2025-08-16 00:00:00 EDT - NASCAR Cup - Cook Out 400 (Richmond)
-2025-08-23 00:00:00 EDT - NASCAR Cup - Coke Zero Sugar 400 (Daytona)
-2025-08-31 00:00:00 EDT - NASCAR Cup -Playoff- Southern 500 (Darlington)
-2025-08-31 00:00:00 EDT - F1 - Heineken Dutch Grand Prix
-2025-09-07 00:00:00 EDT - NASCAR Cup -Playoff- Enjoy Illinois 300 (Gateway)
-2025-09-07 00:00:00 EDT - F1 - Gran Premio d'Italia
-2025-09-13 00:00:00 EDT - NASCAR Cup -Playoff- Bass Pro Shops Night Race (Bristol)
-2025-09-21 00:00:00 EDT - F1 - Qatar Airways Azerbaijan Grand Prix
-```
-
-If the sample data is old, try the iCal links from <https://toomuchracing.com/calendar/>, e.g. `curl https://calendar.google.com/calendar/ical/fa9bjl6tu13dd10b066stoo5do%40group.calendar.google.com/public/basic.ics > sample-data/formula-1.ics`
+- [ ] Rewrite README considering best practices
+- [ ] Add dynamic OpenGraph meta tags
+- [ ] HTML templating for faster styling
+- [ ] Maybe put descriptions behind `details` tag
+- [ ] Publish ICS to subscribe to?
+- [ ] systemd unit or something
diff --git a/src/main.rs b/src/main.rs
index ab092e7..44ff1a4 100644
--- a/src/main.rs
+++ b/src/main.rs
@@ -15,7 +15,7 @@ struct ConfigIcal {
     google_id: Option<String>,
 
     /// A canonical webpage we can direct users to
-    html_url: url::Url,
+    html_url: Option<url::Url>,
 
     /// Very short name for putting on each event
     short_name: String,
@@ -26,10 +26,16 @@ struct ConfigIcal {
 
 #[derive(Deserialize)]
 struct ConfigOutput {
+    /// Used as the OpenGraph description in meta tags
+    description: String,
+
     /// Timezone to use for output (e.g. "Antarctica/South_Pole")
     ///
     /// <https://en.wikipedia.org/wiki/List_of_tz_database_time_zones>
     timezone: chrono_tz::Tz,
+
+    /// Used as the page title and OpenGraph title in meta tags
+    title: String,
 }
 
 #[derive(Deserialize)]
@@ -359,7 +365,11 @@ fn process_data(data: &Data, now: DateTime<chrono_tz::Tz>) -> Result<Vec<EventWi
 }
 
 // FIXME: Don't print to stdout / stderr
-fn output_html(instances: &[EventWithUrl], now: DateTime<chrono_tz::Tz>) -> Result<()> {
+fn output_html(
+    config: &ConfigOutput,
+    instances: &[EventWithUrl],
+    now: DateTime<chrono_tz::Tz>,
+) -> Result<()> {
     let today = now.date_naive();
     let mut last_month_printed: Option<String> = None;
     let mut last_date_printed = None;
@@ -437,10 +447,16 @@ fn output_html(instances: &[EventWithUrl], now: DateTime<chrono_tz::Tz>) -> Resu
                 li class="past" { (time) " - " (summary) }
             });
         } else {
+            let calendar_link = if let Some(html_url) = &ei.calendar.html_url {
+                maud::html! { a href=(html_url) { (ei.calendar.short_name) } }
+            } else {
+                maud::html! { (ei.calendar.short_name)}
+            };
+
             day_list.push(maud::html! {
                 li { p { (time) " - " (summary) }
                     ul {
-                        li { a href=(ei.calendar.html_url) { (ei.calendar.short_name) } }
+                        li { (calendar_link) " calendar" }
                         @if let Some(location) = location {
                             li { "Location: " (location) }
                         }
@@ -476,12 +492,33 @@ fn output_html(instances: &[EventWithUrl], now: DateTime<chrono_tz::Tz>) -> Resu
             }
         </style>
         "#;
+
+        let description = &config.description;
+        let title = &config.title;
+
         let s = maud::html! {
-            (maud::PreEscaped(css))
-            h1 { "Wide-Angle Calendar" }
-            p { "Written at: " (now.to_rfc3339()) }
-            @for entry in html_list {
-                (entry)
+            html lang="en" {
+                head {
+                    meta http-equiv="Content-Type" content="text/html; charset=utf-8" {}
+                    meta name="viewport" content="width=device-width, initial-scale=1" {}
+                    (maud::PreEscaped(css))
+
+                    meta property="og:locale" content="en" {}
+                    meta property="og:type" content="website" {}
+
+                    meta property="description" content=(description) {}
+                    meta property="og:description" content=(description) {}
+
+                    title { (title) }
+                    met property="og:title" content=(title) {}
+                }
+                body {
+                    h1 { (title) }
+                    p { "Written at: " (now.to_rfc3339()) }
+                    @for entry in html_list {
+                        (entry)
+                    }
+                }
             }
         }
         .into_string();
@@ -525,10 +562,13 @@ async fn do_everything(cli: &CliAuto) -> Result<()> {
     let tz = &config.output.timezone;
     let now = Utc::now().with_timezone(tz);
     let instances = process_data(&data, now)?;
-    output_html(&instances, now)?;
+    output_html(&config.output, &instances, now)?;
     Ok(())
 }
 
+/// Seconds to sleep between auto cycles
+const SLEEP_SECS: u64 = 9000;
+
 fn main_auto(cli: CliAuto) -> Result<()> {
     tracing_subscriber::fmt::init();
     loop {
@@ -539,7 +579,7 @@ fn main_auto(cli: CliAuto) -> Result<()> {
         })?;
         rt.shutdown_timeout(Duration::from_secs(10));
         tracing::info!("The service is eeping");
-        std::thread::sleep(Duration::from_secs(5823));
+        std::thread::sleep(Duration::from_secs(SLEEP_SECS));
     }
 }
 
@@ -552,7 +592,7 @@ fn main_ics_debug(cli: CliIcsDebug) -> Result<()> {
     let tz = &config.output.timezone;
     let now = Utc::now().with_timezone(tz);
     let instances = process_data(&data, now)?;
-    output_html(&instances, now)?;
+    output_html(&config.output, &instances, now)?;
 
     Ok(())
 }